For my books about the Hemstreet sisters and their mother, the first attractions to their characters were location, the family, and then that they were professional witches.
In terms of witch, I am using that word loosely as we have a concept for what qualifies someone to be a witch? Why are they labeled such? These are ordinary looking women with ordinary jobs. Two ran a boutique. One was a detective. One helped her widowed mother run the Black Cat Bookstore. All but one had their own homes-- the youngest, still at home, wanted to move out.
I referred to these women as natural born witches but fully human with skills that make them different. At the same time, they have all the usual human problems. I liked them having an added problem of supernatural powers, since that meant they had to lead a double life, where you have to hide part of who you are. What did that mean for their romantic life?
What many people, those who don't read romances, don't know is that the male protagonists are central to the stories. Romances are thought of as stories for women. Of course, women are their main buyers but unlike chick lit, men also read them for a variety of reasons. The thing I want to explore here are those heroes in the books. What about the men!