do a review!

Have you ever thought how important customer reviews are to other customers? Most of us have been used to the kind of reviews that a business will post where they are all glowing recommendations. The internet has changed that. Now there can be sites  devoted to putting down a product; so when a potential buyer goes looking, they find the pluses and the minuses. 

Reviews recently helped me understand why the last pair of tennis shoes I purchased in a store feel tighter than I expected based on my hurriedly trying them on. Reviews have helped me realize a dress should be purchased a size larger than I normally buy based on it being cut small. Reviews let me decide which food dryer was too expensive for what it was worth.  Reviews of our Tucson vacation home let other renters decide if it's for them-- and I always read reviews before I stay in a hotel or rent a house somewhere. I try to read them all, as one person's negative experience doesn't mean something is wrong for me; but when they go into why it was bad, that helps my decision.

These kind of reviews are ordinary people taking the time to write about something they purchased for the benefit of the next person. I am not talking about people paid to do reviews, but people who take time out of their busy lives. I've both bought products and decided against them based on reading a number of reviews for what other buyers experienced. 

Where it comes to indie writers, reviews of their books are very important. Having a lot of reviews can convince someone else this book is worth buying. This is why writers set up street teams where they give out books before their release in return for reviews. Now, honorable writers do not ask for positive reviews-- in return for a copy-- they just ask for a review. Doing this, is like salting a mine (except not dishonest) as reviews attract reviews.

There are those who buy all their books based on a New York Times or New Yorker book review. Others buy books that are never going to make those elite lists, but the benefit of a quality review from a past reader for a future reader is great.

When Round the Bend came out last Saturday, I had mentioned my trepidation regarding how it would be received. It is an historical romance about the Oregon Trail, but it's a long book (130,000 words puts it in the epic category). It deals with not only the hardships of the Trail, a love story, but also a very difficult family relationship.

The sales came in very well, better than I had expected even. I don't know if they will continue but that depends on how Amazon gets it into its rankings. I was fortunate to have been in a writer/reader group that likes pioneer romances, and I think that helped with early sales. Word of mouth and networking really is critical to getting books seen for any chance of being purchased. Yes, it takes a tribe.

Are writers like ranchers and farmers? It's always a case of-- but what about... And that was what I felt when the sales were good but what about reviews. There weren't any for days. I began to worry that people had bought it but not liked it. Maybe its length turned them off, and on my concerns went.

Then it got a review. Nervously, I looked to see what it said, and I can tell you reading it made my day. Not only did the reviewer like the book, but she got what I had hoped readers would.

"This is my first experience in reading one of Ms. Trueax's books and I wasn't disappointed. The story was exciting and never got boring. Amy and her family were traveling to Oregon along with Matt, his brother Morey, and father. It was a large wagon train so the storyline had many characters. I just loved St. Louis the Wagonmaster. He was the salt of the earth with so much experience in leading and understanding people. St. Louis had healing experience which was invaluable to those who traveled with him. I've never read a book like this with so many avenues that kept me fascinated. Amy and Matt were lifelong friends but he started feeling more than mere friendship. Amy actually began being courted by Adam, the Wagontrain Scout, but found out "the feeling" just wasn't there and soon realized her love for Matt was more than being a friend. Matt's brother, Morey, was disturbing in this book and led to the violence in Matt's life. The father was also part of the lies and deception that led Morey to hate his brother, Matt. I don't want to spoil this story for you so I won't go on. However, if you want an exciting, adventuresome and mysterious book, this historical western genre is for you. There is some violence and sexual content but the author did a great job in making all actions part of the story itself. I loved it!" 

I have had books that literally never got a single review even with sales.  And then this one got a second that made me also feel very good.

 Rain Trueax is at her best from the first sentence. Each phase of the plot and characters are richly developed.
The Oregon Trail experience, physically and mentally grueling, either built character in the hero Matt or caused dangerous psychopathic mental breakdown in Matt's brother Morey. The wagon master St. Louis Jones' experience went beyond previous trips on the Oregon Trail. He had lived with Indians and trappers. He had a depth of understanding of humanity. He was a believable mentor for Matt's amazing growth. Through him Trueax revealed insights to the Indian and emigrants' points of view and their conflicting interests. Obviously Trueax's writing reveals extensive research with exact details of folk and Indian medicine, cooking, weapons, and geography. On fly fishing I thought didn't exist until after the civil war but I was wrong and Trueax was correct to have dry flies and a bamboo rod. I am eager to read more of the series to find out if Loraine finds her true love and the destiny of Scout Adam Stone. Will they eventually get together?

I am not sure what accounts for a reader taking their own precious time to review a book, but I can only say that it means a lot to the writer when they do. Even if the book you read had a New York Times review, taking the time to do one yourself is a gift to other readers-- and yes, the writer. 

They say that reviews are only meant for the reader, but I know from other writers that writers cherish getting them. Even an indie writer, with hundreds of reviews, and I know some who have had that many, each new one is important and valued. Sure, when a review is negative, it's not so much fun, but it can be educational and help a writer to see an aspect they may have missed.

So whatever product you buy, give a thought to adding a review. Amazon lets people review products they did not purchase there. They won't say verified purchase, but the reviewer can tell from where they did make the purchase. A review might not seem like a big deal to you, but the time you take is a big deal to both future purchasers and the person/company behind the product.

When I bought my last pair of tennis shoes from a store, I got almost no info from the sales person. I came home, read Amazon reviews and found out not only what my problem had been (these tennis shoes were cut narrower in the toe than usual) but also that my favorite style of tennis shoe was still out there-- something the store never told me. I ordered them; and when they come, you can bet, if they are as they were last time, I will add my review.

I make a lot more effort now to do reviews, but admit I used to do none. It's not just when we are irked at a product that it's good to take some time but also when we love our experience. It contributes to the pool of knowledge and helps the community. Viva la internet :). 

From Here to There on a trailer (no, not that kind)

When I learned there were trailers for books, I went to YouTube and clicked on a few. They varied a lot in complexity and effectiveness. The idea of doing my own grew. I had already purchased some images because to have the covers meet reader expectation, I had invested some of the book money on stock photos. To put my trailers or anything else onto YouTube, as the place they most likely could be seen, all images, words, and music had to either be mine or where I had purchased the license.

Although I have now looked at quite a few stock photo sites, my favorite for economy and variety became Can Stock. It has several useful features. My favorite is if you see a model you like, you can click on an image, move to the purchase page, look below the image and click on a link that takes you to all available photos. That saves a lot of time. On these sites, there are all kinds of images. They also offer buying credits which makes the costs quite reasonable. I only wish in the beginning I had realized how many I'd be wanting for the different books as I'd have saved even more money.

Since my first trailers are all for contemporary stories, costuming wasn't a problem. I think though when I get to the historic books, if I put them onto Kindle, I can paint the clothes and use copy paste features when I have the right faces. Somebody would find a sweet business if they could put together stock photos of interesting faces in period costumes. More and more I think indie writers will be growing in numbers and the need is real for all kinds of images. Some, like me, are fortunate to have a lot of photos (minus people) but many don't have them and would buy them at a reasonable price. They are available now but in the hundreds of dollars.

 In looking for these characters,  I began to have the feeling I was casting a movie, and in a way I was. Naturally you cannot get exactly the face you want, but you can come close and with paint tools, alter what is needed. My initial resistance to doing this led to finding it a challenge but also rewarding when I hit on the right image.

When you purchase a license, you also acquire the right to make certain changes, to crop and use in an eBook with the stipulation you cannot sell more than 500,000 copies. Not a problem!

While looking at faces, I'd get tired of it (never have I looked at so many people for personality, features and pose) and look through my own photos for landscapes and animals (bringing back a lot of wonderful memories of the times we shot those photos). I frankly have enough animal, insect, landscape etc. shots to put up my own stock site if I so desired-- which I don't.

So what I needed were the right images, and not too many of them, accompanied by carefully chosen words. One night, literally in the middle of the night, I had the words for the first story trailer and got up to write them down as I was afraid when morning came, I'd have forgotten them. I know it sounds simple to find a few words but it's harder than it seems as you are looking to tell the essence of your story with those words and images-- a story that might be 80-140,000 words.

I already knew I had bought the right music from  Jewel Beat as every song there is $.99 and with it, you receive a license. For the same price you can choose it to last from 15 seconds to several minutes. They also have free music if you put the credit to them in the product. They offer real melodies with different emotional impacts. It is also easy to download and use.

Playing with different combinations of images, I used a combination of my own digital painting and a tool called Oilify --available on GIMP 2 (free software for your computer).  I could have digitally painted them all but that would have taken too much time. This was a nice mix of fast and fun-- as I enjoy painting digitally.

It took several go rounds to get the timing right and find one of the Picasa tools to move between photos. Again Picasa, which I use a lot for my photo work, is a free download. After I had the video up on Picasa, I found how to use YouTube and got myself a channel -- Rain Trueax YouTube Channel -- where in the future all my public videos (bookmark it as scenery also will be there with Jewelbeat music probably (or the classical that has an imbedded credit to them). I don't know how well the YouTube embedding will work for readers with slower systems but I learned how to make that work-- some of the time.

To create this trailer did take time, although I expect less so with the next. It's not really work for me. It's more like creating an art project. I want it to do what I want; and when it does, I get my reward. It has added to my love for this story and these characters. Plus I had fun as I always have when I've done scenery slideshows with music.

And for my readers who don't have the speed to watch a trailer on YouTube, for just this one, I put the photos into a slide show. You do miss the western themed music this way.

From Here to There -- Slideshow

Marketing-- 'From Here to There'

Whatever you do in life, you are involved with marketing if you expect to get money for it. Sometimes you are marketing yourself, sometimes a product, sometimes something someone else made. The exchange of labor for money or some object of value is about marketing. Most of the time people forget that as a regular job can seem as though it's not involved with that-- right up until the company downsizes, and you realize if you can't convince them you are contributing something of value, you are done for.

Now I knew when I got into eBooks that it would involve marketing them myself. There is no publishing house behind me to do it. I did not come in through an organization like Smashwords which has a marketing arm that can help with many aspects of getting the books out because they have been paid to do it. Many such companies have motivation as they receive a percentage of whatever the book gets.

So this has been a learning experience to say the least (although we run into marketing problems with our beef and lamb too). I'm still in the process of learning more ways to reach possible readers with these books-- some seem to work for me and some not so much.

One thing my publisher (Farm Boss) and I opted to do is put one of my books into what Amazon calls Prime which means someone can rent them for free with it being possible to rent one book a month for a yearly fee which also enables the user to access streaming of DVDs.

I did this not because I thought my books would particularly attract renters that way. I pretty well figured those renters would opt for more expensive books than mine, but it enabled some other promotional features-- the main one being free days which don't involve being in Prime or paying any money. In short, $0.00 purchase for the reader. So we finally figured out how to use that feature (we being him), and I wanted readers here to know ahead of time in case they'd like to try out one of my books (which I consider to be a hybrid between romance, suspense, pop fiction, with sometimes a western or metaphysical topic) without any cost to themselves.

If you don't have an eReader, you can still read any of the Kindles by adding a free app to your computer and reading it there. Anyway on January 26-27, 2012, From Here to There will be available free by going to the link below. Always be sure when you do that with any special offer that the price is correct before you push click for purchase.

From Here to There

More about this contemporary story, set in the west, is on blogs- Rain Trueax and From Here to There.

If you have been curious about what it's like to read a book this way, have wondered what I mean about my indie (what they call books not coming through a publisher) romances that are but aren't just romances, you can give it a try for free on Thursday or Friday.